Welcome To The Movement

“Embrace the things that make you different.” In a world obsessed with fitting in, we were never interested in blending. Our story started in the underground — where athletes grind, dancers bleed rhythm, and artists turn pain into power. Born from the raw energy of krump, street culture, and gothic hip hop, our brand is more than style. It’s identity. We design for outsiders —For those who move differently, speak boldly, and live without apology. Our look is dark, grungy, gothic, fused with the heartbeat of hip hop. Every piece we drop is made for the creators, the rebels, and...